Ben Harper Digital Ben Harper Digital Ben Harper Digital Ben Harper Digital Ben Harper Digital

Twitter Analytics for Audience Insight

In my latest article on Social Media Today, I’ve gone into how you can use Twitter’s analytics dashboard to glean extra audience insight that can help you to create better campaigns across all channels.

Twitter has built in persona data, and particularly interesting third party purchase data that you can match against to truly understand your audience on Twitter.

Get the lowdown with the full article here.

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Ben Harper

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