Ben Harper Digital Ben Harper Digital Ben Harper Digital Ben Harper Digital Ben Harper Digital

The #1 Reason Your Content Marketing is Failing

In my latest article for Business2Community, I’ve argued that the number 1 reason that brands are failing at content marketing is that they’re not using data.

This is leading to companies not tracking their efforts properly (and therefore not truly understanding performance), not using audience insight (so their audience isn’t fully profiled or understood), and not optimising their efforts.

By using data in all of these areas, companies can massively improve their content marketing efforts.

Read the full article here to learn more.

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Ben Harper

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