I’m delighted to launch my latest book, ‘The End of Guesswork: The Role of Data in Modern Marketing’ today.
The book is now available worldwide on Amazon, and at other popular book retailers.
The End of Guesswork has been inspired by my time in data led marketing. In the book I draw on my experience from working with hundreds of companies across the years, and use real life examples to show you how you can become more data led in your marketing efforts.
The purpose of the book is to allow you to become a better marketer. By learning to change the culture of your marketing department, and to think of your campaigns as tests that you can learn from you’ll get better results long term and grow your business.