Ben Harper Digital
We all want to be successful. What success looks like is, naturally, very different to everyone. To some it will be starting a family and living within their means, for others it will be creating a multi-billion dollar company. Whatever your idea of success is, it’s completely valid – you set your own goals and…
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For those of you that don’t know, I originate from the Cathedral city of Peterborough in the East of England. Peterborough’s history is as a cathedral town, with a lot of the cities industry linked to the rail routes that connect London to the north of England and Scotland. Peterborough was designated a ‘new town’…
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I’m delighted to launch my latest book, ‘The End of Guesswork: The Role of Data in Modern Marketing’ today. The book is now available worldwide on Amazon, and at other popular book retailers. The End of Guesswork has been inspired by my time in data led marketing. In the book I draw on my experience from working…
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In my latest article for Business2Community, I’ve argued that the number 1 reason that brands are failing at content marketing is that they’re not using data. This is leading to companies not tracking their efforts properly (and therefore not truly understanding performance), not using audience insight (so their audience isn’t fully profiled or understood), and…
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